Running the same ad on Google, Meta, and TikTok is creative malpractice. Each platform has its own attention rhythm, native vibe, and viewer expectation. We build a unified strategy with three sets of creative — same brand, three platform-fluent voices.
High-intent · search-led
Direct response. Headlines that match the query exactly. Sitelinks, callouts, structured snippets — the assets matter as much as the ad itself.
Discovery · feed-native
UGC-style creative outperforms studio polish 3-to-1. Hook in the first second. Captions assume audio is off. Multi-frame variations to fight fatigue.
Entertainment-first · vertical
Looks like a TikTok, not an ad. Native sound. POV transitions. The product earns its 9 seconds — it doesn't get them by default.
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