Tracking · attribution

Stop guessing which channel actually works.

iOS 14, third-party cookie deprecation, and platform-attribution self-grading have made measurement a mess. We rebuild your tracking from the ground up: server-side, deterministic where possible, and reported in one place — so you can defund the channel that quietly hasn't been working.

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14

Events instrumented

The right events at the right granularity.

3

Pixels deployed

Server-side via your domain, not the platforms'.

1

Source of truth

One BigQuery / Postgres warehouse, not three dashboards.

5d

Avg setup time

Standard stack. Custom takes 10-14 days.

~12%

Conversion uplift

Reported uplift via better attribution, not new ads.

365d

Lookback retained

Self-hosted data, not deleted by Meta in 28 days.

The four-layer attribution stack we ship.

LAYER 1
Client-side GTMStandard event firing on user actions. Fast, low-friction baseline.
LAYER 2
Server-side GTMPixels fire from your subdomain so iOS / ITP doesn't strip them.
LAYER 3
Conversion API directMeta CAPI, Google Enhanced Conversions, TikTok EAPI — deterministic match keys.
LAYER 4
Warehouse + LookerAll raw events into BigQuery, modeled with dbt, surfaced in Looker as your single dashboard.
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