Google Business Profile completionCategories, service areas, hours, attributes, photos. Every field filled correctly the first time, indexable, with the primary category that actually maps to search intent.
NAP consistency across 50+ directoriesName, Address, Phone — identical to the character — across every directory Google trusts. Dupes deleted, conflicts resolved.
Schema markup on every pageLocalBusiness JSON-LD with hours, services, geo coordinates, and review aggregate — so Google reads your site the same way it reads your profile.
Review acquisition flowA review-request flow tied to your CRM — sent at the moment of highest customer satisfaction, no awkward "please rate us" emails 30 days later.
Geo-targeted location pagesOne page per service area, written for that area — neighborhoods, landmarks, local language. Indexed and internally linked.
Monthly map-pack trackingYou get a Looker dashboard showing your rank for the 20 keywords that matter, by zip code. No vanity metrics — only the searches that drive calls.