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Ads management · weekly

Ads aren't set-and-forget. We're the team that doesn't.

Most ad accounts decline within 60 days because no one's tending them — creative fatigues, audiences saturate, attribution drifts. Our weekly retainer is one senior practitioner per platform who reads the numbers, refreshes creative, reallocates budget, and tells you when to pull a plug.

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MONPerformance review
TUEOptimization sprint
WEDCreative review
THUBudget reallocation
FRIWeekly client report
SATMonitoring only
SUNMonitoring only

What's actually happening each week.

Negative keyword adds, search-term reviewFor Google, the single biggest budget protector. We cut 5-15% wasted spend in most accounts within month one.
Creative refresh on cadenceOne new ad concept tested every two weeks. Winners scaled, losers killed. We share a Loom showing why each call was made.
Bid + budget reallocationDaily caps adjusted based on day-of-week and time-of-day performance. Audience overlap pruned. Top-performing ad sets given oxygen.
Friday report — written by a humanWhat we did, what worked, what didn't, what we're testing next. Two paragraphs and a chart, not a 17-slide deck.
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