Most B2B businesses lose 18-32% of their inbound between "form submitted" and "rep called." It's not malice — it's that the lead has to traverse 4 systems with manual handoffs. We build the system that makes those handoffs automatic, scored, and tracked.
From form submission to closed-won, with no manual handoffs and full audit trail.
Form, chat, email, ad, partner referral — all sources land in one normalized table with UTM and source attribution.
Clearbit / Apollo / Hunter pulls firmographic data: company size, industry, tech stack. Visible to reps in 8 seconds.
Rule-based or model-based. Combines firmographic fit + behavioral intent. Outputs A/B/C with reasoning.
Round-robin among reps, weighted by tier. SLAs enforced — if a rep doesn't engage in 30 minutes, the lead bounces.
B and C leads enter automated sequences. They graduate up if they re-engage. They graduate out if they go cold.
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